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Web Design & SEO Services | Banbury, Bicester, Oxfordshire https://www.aardvarky.com "Medium-sized insectivore with protruding nasal implement..." Mon, 20 Mar 2017 10:05:48 +0000 en-GB hourly 1 https://wordpress.org/?v=4.8.2 SOLVED: Woocommerce 2.3.8 Double/Duplicated Totals Problem https://www.aardvarky.com/web-design/solved-woocommerce-2-3-8-duplicated-totals-problem/ https://www.aardvarky.com/web-design/solved-woocommerce-2-3-8-duplicated-totals-problem/#comments Wed, 22 Apr 2015 11:05:13 +0000 http://www.aardvarky.com/?p=3077

After updating Woocommerce to v2.3.8 many sites seem to be running into a common problem:

The cart totals are duplicated twice on the basket/cart page, resulting in the following problem:


Without getting technical, the problem is caused by the changes between Woocommerce 2.3.7 & 2.3.8, but it is easily fixed.

The chances are that your WordPress theme is using some override templates which are now ‘out of date’.

Open up either your filemanager in cPanel or your favourite FTP client (Filezilla/YummyFTP etc) and find your theme’s folder.

If you’re not familiar with the WordPress file structure, this can be found in the folder named ‘wp-content’, and then the subfolder ‘themes’:

public_html/wp-content/themes/<your theme folder>

Inside your themes folder, you should find another subfolder named ‘woocommerce’, and you then need to find the sub-sub-folder called ‘cart’:

public_html/wp-content/themes/<your theme folder>/woocommerce/cart/

You then need to find the file called ‘cart.php’ and open it up in your favourite text editor (in the screenshot below, I’m just using Adobe Dreamweaver) where you’re looking for the following line of code:


which will likely be toward the end of the file:


In the above example, it’s on line 143.

You now have two options:

  • Delete that line completely
  • ‘Comment out’ the line with ‘//’ (shown in the next image)

Line Commented out:


Then, just save your file and your problem should be solved! 🙂

NOTE: If you’re using a child-theme, all of the above applies to the child-theme folders too.

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Penguin 2.0 – The Second Penguin Coming Is Here https://www.aardvarky.com/news/penguin-2-0-the-second-penguin-coming-is-here/ Fri, 24 May 2013 16:18:52 +0000 http://www.aardvarky.com/?p=2845 google-penguin-update-2-0So, Penguin 2.0 is finally here, and this time around, we were given plenty of warning.

Ever since Matt Cutts announced back in March to the world that the next generation of ‘Penguin’ was on its way, we have waited with baited breath. Some too the opportunity to ensure that their customer’s websites wouldn’t be hit by this anti web spam update, whilst others worrying didn’t do very much at all. The latter are now complaining as websites have been knocked from their treasured ‘page one’ spots and suffered the penalty of no traffic as their sites suddenly show up, buried on page 10 of the Google search results.

“It’s going to have a pretty big impact on web spam,” Google’s head of web spam, Matt Cutts, announced. “It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”

Cutts added more detail on what Penguin 2.0 encompasses in his blog post of Wednesday this week, where he announced not only that the roll-out was complete, but that it would also affect non-english search queries:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

In a follow up tweet earlier this month, industry professionals got another ‘heads up’ on the imminent arrival of Google’s latest web spam update, when Cutts tweeted: “we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”

Matt Cutts Penguin 2.0 Tweet

As a follow up to the roll-out of Penguin 2.0 and announcements of the same, Cutts released a video in Google Webmaster Help further outlining the changes made and what should be expected in terms of changes to search engine results.

As with the previous Penguin update, Google are targeting so-called “black hat” web spam, but in a more significant and visible way than last time. Indeed, already we know of some sites that may seem legitimate, but who have been hit because of the employment of ‘cheap’ SEO experts who have created lots of “web spam” which was acting as a ticking time-bomb, just waiting for Google to catch up.

Google are looking to deliver quality results to their users and so the old rule of thumb around quality content has seen those websites who have always adopted this approach benefiting.

Quality content that people want to see, will always trump any of the “black hat” techniques, and this has become ever more so obvious with the latest and no doubt further updates from Google in the future.

Check details in the video below from Matt Cutts:

Custom Web Design For Small Businesses https://www.aardvarky.com/web-design/custom-web-design-for-small-businesses/ Wed, 11 Apr 2012 15:43:46 +0000 http://www.aardvarky.com/?p=2673 Web design for small to medium sized businesses has taken a step forward with the launch of custom websites for under £500 (US$800), with prices starting from just £179 for custom web design.

The announcement by ClearSense Marketing now provides custom web design, that goes beyond just logo design, to be within the reach of the average small business owner.

Oxfordshire-based ClearSense Marketing are setting about making a stand for the the small business owner, by putting together high quality web design packages specifically priced to be within the reach of the majority of businesses.

Owner and founder Simon Guilliard described the announcement as a “victory for small business” who he feels are being left behind as the new Internet economy takes shape.

“The global recession that most businesses seem to be suffering from is not the whole story. We’re seeing the effects of what will most likely go down in history as the ‘Internet revolution’, on the smaller business owner who is ill-equipped to deal with these fast paced technological changes.”

Simon Guilliard put the changes on the same scale as the industrial revolution where businesses that failed to adopt automation, ultimately failed; “we are seeing the same effects today, with businesses that traditionally relied upon high street custom suffering the most. We are now living in the age of the smartphone where the Internet is in the palm of your hand. Just as you or I would now look for a local restaurant, plumber, or numerous other services from our smartphone using search engines like Google, so our customers are doing the same.”

Web Design As A Business Asset

Web DesignFor ClearSense Marketing, the answer is to provide not just web design services but websites that actually perform as an asset to the business. “It’s no longer good enough just to have a web site. It doesn’t matter how good the web design is, if your prospective customers can’t find you in the search engines, your website will be a liability rather than an asset to your business. We believe that just as anyone you employ should contribute to the bottom line of your business, so should your website,” adds Guilliard.

All web design services provided by ClearSense Marketing will now come with complimentary optimisation services to ensure that the search engines list the website in the search results. Simon Guilliard explains the decision to include at no extra cost what many providers charge thousands for: “the simple fact of the matter is that if your website isn’t showing up on page one of the search engine results, then you may as well not have a website and are just wasting your money. That may sound harsh, but that’s the reality. We research our client’s market and tell them exactly what their customers are searching for in the search engines and how often. There’s no ambiguity. When we talk about web design, we’re not talking just about how the website looks, but how it performs; we approach web design with performance from a business perspective as the foundation of everything we do.”

For under £500 (US$800) clients of ClearSense Marketing don’t just get custom web design, but a website that goes beyond just the web design and considers the primary purpose of that website, ensuring that it generates revenue for the business owner.

In addition to the custom web design, ClearSense also announced a number of different packages all targeted at small business owners looking to get a return on their investment. Simon Guilliard explains the philosophy behind the ClearSense method: “we’re focused just on RoI (return on investment). Small business owners don’t have the luxury of throwing money at something in the hope that it’ll bring some kind of positive effect on their business. Web design shouldn’t just be a case of handing over money and the end result not deliver any benefit.”

With small and medium sized businesses making up over 70% of the economic output, Simon Guilliard hopes that ClearSense’s web design services will provide a boost in the very area of the economy that will have the greatest effect; he concludes, “the local economy is where we need to start assisting businesses, and helping them adapt to the market changes that are going on right under everyone’s noses. The packages that we’ve announced endeavour to do just that and also change the experience that many business owners have with web design and marketing companies for the better.”

ClearSense Marketing can be contacted directly through their website at http://www.clearsensemarketing.com

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SEO Services Case Study: Business Start-Up Storms The Market https://www.aardvarky.com/seo/seo-services-case-study-business-start-up-storms-the-market/ Tue, 20 Mar 2012 16:31:32 +0000 http://www.aardvarky.com/?p=2545 SEO services from Aardvarky worked out well for a local start-up business:

SEO Services were provided to Guilliard’s Beauty, who provide holistic beauty therapy treatments in a calming, tranquil environment, including a variety of whole-body massage treatments together with waxing, skin treatments and facial skin peels.

The focus is on delivering a very high quality of service together with visible results from the treatments provided.

The challenge was to employ SEO services to draw new customers from the Internet who would be searching through search engines such as Google.

As a start-up company, there was no history or track record and therefore new customers meant the very survival of the company.

SEO Research: The Target Market

The overall market for Guilliard’s Beauty (the health and beauty market) is quite large and much of it irrelevant. Using SEO services to get the website listed in the results for such search queries as ‘beauty salon’ would not be an efficient use of resources.

Research was necessary to understand firstly the ideal customer profile, and then what that ideal customer would be searching for in the search engines, so that the SEO services being employed would be most effective.

Using advanced SEO services techniques, Aardvarky were able to determine that the primary area of focus was for prospective clients searching for services related to such keywords as ‘massage’, ‘beauty therapy’, ‘beauty therapist’, ‘waxing’ and ‘skin care’. However, these ‘short-tail’ keywords were not to be where the effort was focused; ‘short-tail’ keywords are too broad and general by nature. We were looking for related keywords that identified potential buyers, and by their nature, these were ‘longer-tail’.

The number one objective of the SEO Services provided, was to drive as much ‘buyer’ traffic to the website as possible, rather than targeting search queries that would be unlikely to result in sales.

The Approach

SEO Services are based upon the keyword research to determine what prospective customers actually search for in the search engines, combined with research into other buying habits and the market overall, Aardvarky were able to devise an effective SEO services strategy for driving as much targeted search engine traffic to the website without the need for paid marketing such as pay-per-click, banner advertising or otherwise.

After optimising the website, and utilising social media, social bookmarking and article marketing methods, Aardvarky were able to nearly double the traffic from the previous month:

SEO Services

Visits Rose From 934 to 1,723 over 1 Month – Click To Zoom


An increase of over 84% in targeted traffic has also seen a similar increase in the level of business and revenue being generated.

The net result of the SEO services from Aardvarky will see Guilliard’s Beauty moving to new premises in 2012 after what looks like will be a bumper Christmas festive period for the business.

The founders of ClearSense have many years of successful experience in providing Internet Marketing and SEO Services to local businesses, increasing marketing share and revenue for their clients. Find out how your business could benefit in the same way by contacting us today!

Download Full SEO Services Case Study
SEO Isn’t Dead – How To Deal With The Peguin https://www.aardvarky.com/newsletter/seo-isnt-dead-how-to-deal-with-the-peguin/ Sun, 04 Mar 2012 14:01:51 +0000 http://www.aardvarky.com/?p=2664 Google Penguin UpdateSo the latest Google update to their search algorithms, dubbed the “Penguin” update is wreaking havoc across the Internet and amongst SEO professionals, as many find websites that used to appear reliably at the top of the search engine listings, for the keywords that gained all the traffic, are suddenly nowhere to be seen, having been obliterated out of existence (at least as far as getting listed in the search results of Google is concerned) and leading many so-called “professionals” to begin to question whether SEO is even viable anymore.

Some are even saying that SEO as a business service is dead in the water….

So, What The Hell Is “Penguin” And How Do I Get My Website Ranking Again?

Our friends over at Microsite Masters are in a uniquely privileged position; they have the data on where websites have been ranking over time for thousands and thousands of webistes. This includes information on the websites that are still doing ok or have been unaffected, and those websites who have been affected by the Google update and have plummeted out of existence. So, with all that precious information to hand, they have trawled through all of this data (using a very nice large sample size), and what they have found, which wasn’t expected by many including ourselves, should provide a pretty good idea about the best way of building your websites and going about getting them ranked in the search engines from now on.

Great. But What You Really Want To Know Is What Did They Find, Right?

From this point on, we’rre going to hand over to the article written by Microsite Masters, the original of which can be read here:

Link over-optimization is one of the most thrown around concepts in the SEO community now, so it was naturally where we decided to look first. We took a look at the sites that tanked and the sites that didn’t, and for both we looked at what their anchor text distribution was.

More specifically, we were interested in seeing what percentage of those links had anchor text for keywords that the site was trying to optimize SERP visibility for (such as “blue widgets”) versus any other type of anchor text (this could be “bluewidgets.com”, “blue widgets | the number one widget site”, “click here”, or anything that wasn’t a keyword containing measurable search volume).

anchor-text-diversity-not-penalized4 anchor-text-diversity-penalized5

What does this mean? It means that every single site we looked at which got negatively hit by the Penguin Update had a “money keyword” as its anchor text for over 60% of its incoming links. On the other hand, the sites that were not hit by the update had much more random percentages. Having over 60% of your anchor text being a money keyword did not guarantee that your site would be hit by the penalty (many of the sites not affected had numbers just as bad), but if under 50% of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by this update.

Taking a look at the above information we compiled says much of the same. The graph above shows that only 5% of the sites affected by the update had a URL structure (ex: bluewidgets.com) as 2 or more of their 5 most common anchor texts. On the other hand, nearly half of the sites not affected had the same. What does this mean? Most of you will say that this is a clear example that Google has issued a link over-optimization penalty (or at the very least over-optimization link devaluation), and that is absolutely correct.

However, that’s only half of what we uncovered (in fact, it’s the least important half!)

If This Update Isn’t Just About Over-Optimization, What Else Is Factored?

In the recent post made by Matt Cutts, he specifically called out pages that were trying to fake relevancy (or just weren’t relevant at all), and gave an exaggerated example of what to avoid.

Although his example is a little extreme, it gives insight into what Google is going after: links that are not relevant (and therefore not likely to be created naturally). This should come as no surprise to anybody that Google wants to avoid this. After all, how can a “citation” or “recommendation” (which is how the concept of link “valuation” first came to be) be valid if the citation or link has absolutely nothing to do with the page or site that it is on?

We decided to test this by taking a look at the top links for all of the sites contained in our study to see how many of those links came from sites that are in the same, similar, or related niches.

This data shows something very important: penalized sites generally had very little links coming from domains and websites in the same niche. The numbers obviously show that it’s OK, and probably beneficial to have links coming from nonrelevant sites, however it’s important to supplement those links with links coming from sites relevant to the subject matter of your site.

Conclusion: What Is Google Doing?

We just demonstrated the “actions” Google is taking by evaluating one of the best data sets in existence to conduct a case study of this nature, so it should be obvious that Google is trying to prevent over-optimization of links in terms of anchor text use and valuating links from relevant sites higher than links from non-relevant sites in terms of SERP visibility for the promoted site.

If you take a look at those two facts separately, you get two separate things you should be doing.

However, if you take a look at those two results together, a juicier piece of info comes out:

Google is trying to replace or devalue “anchor text” use with “niche/content relevancy of linking sites” as a primary link relevancy, (or “quality”) signal.

Anchor text, has been proven by SEO’ers for the past 10 years as easy to manipulate. However, obtaining links from websites or pages in a similar niches and with relevant content to the keyword you’re trying to rank for is generally much harder to manipulate. This reality and ease of the manipulation obviously prompted Google to create this update.

Furthermore, unlike 2 or 3 years ago, the technology to determine the niche of a domain or webpage is becoming much easier and much cheaper to use. That means reliance on anchor text is not nearly as big of a “ranking factor” as it was before when it was much harder to determine content relevancy on a large scale.


So, Now You’re Armed With All This Amazing Data, What Do You Do About It?

Simple, go and read the article in full here