Pay per click Advertising
Pay Per Click Management: Targeted Advertising That Delivers
While SEO builds long-term organic visibility, pay per click (PPC) advertising puts your business in front of potential customers immediately. At Aardvarky Media, we manage PPC campaigns that are strategically planned, meticulously optimised, and focused on delivering a strong return on your advertising spend.
Whether you're looking to generate leads, drive online sales, or increase brand awareness, our PPC management services ensure every pound of your budget works as hard as possible.
What Is Pay Per Click Advertising?
PPC is an online advertising model where you pay each time someone clicks on your advert. The most common platform is Google Ads, which displays your adverts at the top of Google search results, across partner websites, on YouTube, and within Gmail.
The beauty of PPC is its precision. You choose the keywords you want to appear for, the locations you want to target, the times of day your ads are shown, and the maximum you're willing to pay per click. When it's managed well, PPC delivers highly qualified traffic to your website at a predictable cost.
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Our PPC Management Services
Google Ads Search Campaigns
Search campaigns place your adverts at the top of Google when people search for your products or services. We research and target the keywords most likely to bring you valuable traffic, write compelling ad copy, and continuously optimise for better performance.
Google Shopping Ads
For ecommerce businesses, Google Shopping ads display your products with images, prices, and ratings directly in search results. We set up and manage your product feed, optimise product titles and descriptions, and manage bidding strategies to maximise your return.
Display Advertising
Display campaigns show visual banner adverts across Google's network of over two million websites. This is particularly effective for brand awareness and retargeting — showing adverts to people who have previously visited your website.
Remarketing Campaigns
Not every visitor converts on their first visit. Remarketing shows targeted adverts to people who have already shown interest in your business, keeping you front of mind as they continue to browse the web. This is one of the most cost-effective forms of PPC advertising.
YouTube Advertising
Video advertising on YouTube allows you to reach audiences with engaging visual content. We manage pre-roll, in-stream, and discovery ad formats targeted to relevant audiences.
Local PPC Campaigns
For businesses serving specific geographic areas, we create tightly targeted local campaigns. This is particularly effective for service-area businesses wanting to generate enquiries from customers in Banbury, Oxford, Bicester, or across Oxfordshire.
How We Manage Your PPC Campaigns
Research and Strategy
Every campaign begins with thorough research. We analyse your market, research keyword opportunities, study competitor advertising, and develop a strategy aligned with your business goals and budget.
Campaign Setup
We build your campaigns with carefully structured ad groups, targeted keyword lists, compelling ad copy, and appropriate bidding strategies. We also set up conversion tracking so we can measure exactly what your advertising spend delivers.
Landing Page Optimisation
Sending paid traffic to a generic homepage wastes money. We create or optimise dedicated landing pages designed to convert PPC visitors into leads or customers. This improves your Quality Score, reduces your cost per click, and increases your conversion rate.
Ongoing Optimisation
PPC isn't a set-and-forget channel. We continuously monitor and optimise your campaigns: adjusting bids based on performance data, adding negative keywords to eliminate wasted spend, testing new ad copy variations, refining audience targeting, analysing search terms, and improving landing pages based on user behaviour.
Transparent Reporting
You'll receive regular reports showing exactly how your campaigns are performing: impressions, clicks, conversions, cost per conversion, and return on ad spend. We explain results in plain English and make clear recommendations for improvement.
PPC and SEO: Better Together
PPC provides immediate visibility
While SEO builds long-term organic rankings, PPC gets you in front of searchers from day one.
PPC data informs SEO strategy
Keyword performance data from PPC campaigns reveals which terms convert best, informing your organic keyword targeting.
SEO reduces PPC dependency
As organic rankings improve, you can reduce PPC spend on keywords where you're ranking well organically.
Dominating both paid and organic
Appearing in both paid and organic results increases overall click-through rates and brand credibility.
How Much Does PPC Management Cost?
Management fee
We typically charge a percentage of ad spend or a fixed monthly fee, depending on budget size. This starts from £300 per month for smaller campaigns.
Ad spend
This is paid directly to Google. We'll recommend a budget based on your goals, market, and competitive landscape. Many of our clients start with £500–£1,500 per month in ad spend.
Setup fee
A one-off fee covers initial research, campaign setup, conversion tracking, and landing page recommendations.
Start Generating Leads Today
Ready to get your business in front of the right people at the right time? Call 01295 278777 or contact us to discuss your PPC strategy.
Learn how PPC works alongside our SEO services and AI marketing for a comprehensive digital marketing approach.
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