Mobile optimised website design

Mobile Optimised Websites

Your customers
are mobile.
Is your website?

Mobile website usage online
Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
mobile website user experience

Users expect their mobile
experience to be
as good as their
desktop experience.

Sources: Compuware, “What Users Want from Mobile,” 2011

A bad mobile experience can
cost you customers.

customer experience on mobile websites
Sources: Compuware, “What Users Want from Mobile,” 2011

Mobile users want to
connect with businesses
in their local area.

mobile smart phone website usage connecting to local businesses
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011

Apps are fun and useful, but many prefer mobile sites for shopping.

mobile shopping and ecommerce web design usage
Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011

Businesses like yours can drive purchases with a mobile-friendly site.

advantages of user friendly mobile wesbite design
Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
Responsive website design facts

The Facts About Mobile Optimised Websites...

In the UK alone, there are over 8 million people, and rising, who access the Internet every day* using smartphones, such as iPhones, Andriod, Windows Mobile and BlackBerry. A lot of users who would prefer to see a mobile optimised website! Nearly 50% of all mobile phones in the UK are smartphones, which currently totals some 23 million.

More tellingly, 85% of smartphone users in the UK look for local information on their phone and 81% take action a result, making it even more important that your website is optimised for mobile.

With so many people accessing the Internet from mobile devices, and access from mobile devices to surpassing desktop access in 2013, is your current website a mobile optimised website?

"Understanding The Mobile Consumer" by Google