The Internet, as an advertising avenue is a market that most businesses can ill afford to ignore. Little wonder, with a English-speaking marketplace of over 1.7 billion people increasing at a rate of 20% annually!
Setting aside the size of the market, there are other business advantages that simply cannot be matched by other more traditional marketing mediums. For the small to medium sized business, marketing on the Internet offers a far more efficient and effective means for growth whilst also leveling the playing field for the new business owner competing against much larger competition.
Marketing in any business is undertaken for two main reasons, and Internet marketing is no different. Any business engaging in a marketing campaign, be it online of offline, is aiming to gain more customers, increase their brand awareness, or both. However, the leverage and power of the Internet gives an added edge to online marketing over some of the more traditional methods, such as print or media.
Your Presence Online
Getting a website and being ‘online’ is not even half of the story. Without anyone knowing that your website is there, you may as well open up a shop in the middle of nowhere. Just as in the ‘bricks and mortar’ world, opening up for ‘business’ is of little use unless your prospective customers know where to find you, and this can only be achieved through effective marketing that drives targeted traffic as part of the Three Pillars of Internet Marketing Success.
The good news is that the Internet offers a wealth of cost effective and highly targeted marketing strategies that will allow you to increase your visibility to prospective customers and compete effectively with much larger competitors if done correctly.
Your Internet Marketing System should be built on the following essential components:
- Search Engine Optimization
- Paid Online Marketing
- Email Marketing
- Website Analysis & Tracking
- Sales Conversion Blueprinting
For most businesses, the search engines provide one of the largest sources of super-targeted traffic to your website. To emphasize their importance for all businesses, this is where customers go first to find what they’re looking for online. Having your website listed in the search engine results, is paramount if you want increase the revenue generated by your website.
The search engines provide an unprecedented advertising medium, that puts your business right in front of prospects at the very moment that they are looking for what you offer. The new marketing paradigm, known as ‘permission based marketing’ has never been previously possible and provides a unique and cost-effective way of growing your business quickly.
A robust Internet Marketing System is vital because:
- Highly effective for growing your business quickly
- Without it, your prospective customers will buy from your competitors
- Only pay for relevant targeted advertising
- Be seen by your customers at the very moment they are looking to buy
- Generate a steadily increasing flow of targeted traffic and revenue
Even your offline marketing will benefit from the data that can be gathered from your online marketing campaigns. The Internet and the search engines provide a unique insight into the buying habits and wants of your prospects. Knowing this will help you to better target your offline advertising so that the right groups of people see your offer, and improve more traditional online marketing such as website banner ads. We can show you how to fully leverage all aspects of an Internet Marketing System with your own website marketing strategy.
Spend Small, Brand Big
For all of the benefits that internet marketing brings, such a targeted traffic and hoards of customers ready to buy from your website, there is one important area that shouldn’t be ignored. Previously the preserve of large multi-national organizations, with marketing budgets to match, building a recognizable and trusted brand is now a reality for smaller businesses too. In the virtual world of the Internet, it is now very easy for smaller businesses to look every bit as professional and impressive as their bigger, more established counterparts. The odds of success have been evened out for all businesses, irrespective of size; a professional looking and well designed web solution is well within the financial reach of even the most revenue-strapped business, with the capability of growing in step with your organization.
Some of the world’s biggest brands that exist today, not only didn’t exist ten years ago, but were only able to break into their marketplaces and build their brands thanks to the power of the Internet. Some of the biggest companies, such as Amazon® were built without spending a penny on TV or radio advertising; leveraging the power of Internet marketing to build a trusted and well recognized brand. Utilizing marketing strategies such as banner advertising, per-per-click and search engine marketing has allowed companies such as this to connect effectively with their customer base and deliver high quality products and services to their customers.
All of this may sound very easy, and in truth, the leverage gained from marketing on the Internet means that for the most part it is. We would be happy to show you exactly how you can leverage the power of Internet marketing in your own business and integrate a complete Internet Marketing System into your own marketing strategy.Get In Touch